The digital advertising ecosystem relies heavily on middlemen when it comes to distributing ad media. Each intermediary that an ad campaign works through takes a percentage of the money attributed for it. Therefore, the benefits of working directly with advertisers far outweighs working with intermediaries or advertising networks. These include higher revenue potential, better control and flexibility, stronger relationships, enhanced user experience, access to exclusive opportunities, and improved transparency. 

1. Higher Revenue Potential: When you cut out the middlemen in advertising and work directly with advertisers, you have the opportunity to secure favorable terms as well as retain a higher percentage of every ad dollar spent.
2. Better Control and Flexibility: You have more control over ad formats, placements and targeting options when working directly with advertisers. This closer collaboration allows you tailor campaigns to your audience and optimize performance which results in higher user engagement and better overall results. 
3. Stronger relationships: Building direct relationships with advertisers allows for stronger connections and repeat businesses. This, in turn, results in repeat business, exclusive opportunities, and long-term collaborations. Direct advertisers are more prone to investing in relationships with publishers which would foster a more personalized and mutually beneficial working dynamic. 
4. Enhanced User Experience: Working directly with advertisers enables you to seamlessly integrate their brand message with your platform or content. By integrating ads more naturally, you enable a better user experience, reducing ad fatigue and increasing user engagement. This allows for long-term user retention and higher user satisfaction. 
5. Access to Exclusive Opportunities: The exclusive opportunities direct advertisers may offer can attract new advertisers, provide your users unique experiences, and differentiate your offering. These opportunities may include but are not limited to sponsored content, native advertising, and custom campaigns tailored specifically to your platform and/or audience. 
6. Improved Transparency: Working directly with advertisers increases the transparency associated with the advertising process. You have the ability to clearly view the ad inventory, campaign metrics, and performance data. This increased transparency allows you to make informed decisions, optimize campaigns effectively, and provide detailed reporting to both the advertisers and your internal team.