There are many benefits to working with direct publishers for advertisers and publishers alike. These include quality traffic, brand safety, direct communications, transparency, customization and negotiation, less ad fraud, exclusive opportunities, data ownership, first look at inventory, and long-term partnerships.
Author: Mumdooha Jamal
How Advertisers can Adapt to the New Privacy Ecosystem
Online data privacy constraints are steadily tightening its chokehold on companies everywhere. Not even huge multinational corporations such as Google can stifle the stagnating effects of this suffocating privacy ecosystem. Following an EU privacy violation, Google has had to reengineer its cookie consent framework to let users opt out more easily. In addition to the… Continue reading How Advertisers can Adapt to the New Privacy Ecosystem
Working with Direct Advertisers
The digital advertising ecosystem relies heavily on middlemen when it comes to distributing ad media. Each intermediary that an ad campaign works through takes a percentage of the money attributed for it. Therefore, the benefits of working directly with advertisers far outweighs working with intermediaries or advertising networks. These include higher revenue potential, better control… Continue reading Working with Direct Advertisers