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Although programmatic advertising and real-time bidding (RTB) are related concepts within the digital advertising ecosystem, they are not the same. Here’s a brief explanation of the key differences between them: Programmatic Advertising: Real-Time Bidding (RTB):  RTB is a specific subset of programmatic advertising. It’s the auction-based method of buying and selling ad impressions in real-time,… Continue reading Programmatic Advertising vs RTB

A Demand-Side Platform (DSP) is a software used in the world of programmatic advertising that automates the buying of digital advertising space. DSPs are mainly used by advertisers and agencies to purchase digital advertising inventory in real-time auctions. This includes display, video, mobile, and native ads across a variety of websites and apps.  Here’s a… Continue reading Demand-Side Platform

In the digital advertising ecosystem, a Supply-Side Platform (SSP) is a software or platform used to help publishers, such as website owners, app developers, or content creators, to manage and optimize the sale of their advertising inventory, specifically the available ad space on their apps or websites. SSPs are a crucial part of the advertising… Continue reading Supply-Side Platform