Ridgewood, New Jersey Poly-Gamma, the only global open source advertising company, formalized a Memorandum of Understanding (MoU) with Huawei, one of the world’s largest telecommunications companies. The ceremony was held during Huawei’s annual “HDC.Together” flagship developer conference in Dongguan, China on August 4th 2023. Poly-Gamma’s advertisers across the finance, luxury, tourism, business, and investment segments… Continue reading Poly-Gamma, Huawei Announce Partnership
Category: Uncategorized
Working with Direct Publishers
There are many benefits to working with direct publishers for advertisers and publishers alike. These include quality traffic, brand safety, direct communications, transparency, customization and negotiation, less ad fraud, exclusive opportunities, data ownership, first look at inventory, and long-term partnerships.
How Advertisers can Adapt to the New Privacy Ecosystem
Online data privacy constraints are steadily tightening its chokehold on companies everywhere. Not even huge multinational corporations such as Google can stifle the stagnating effects of this suffocating privacy ecosystem. Following an EU privacy violation, Google has had to reengineer its cookie consent framework to let users opt out more easily. In addition to the… Continue reading How Advertisers can Adapt to the New Privacy Ecosystem