The digital advertising ecosystem relies heavily on middlemen when it comes to distributing ad media. Each intermediary that an ad campaign works through takes a percentage of the money attributed for it. Therefore, the benefits of working directly with advertisers far outweighs working with intermediaries or advertising networks. These include higher revenue potential, better control… Continue reading Working with Direct Advertisers
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OMR 2023 Recap: How Ad Tech Experts are Redefining Digital Advertising
Poly-Gamma had the pleasure of attending the OMR 2023 Festival in Hamburg, Germany and having the opportunity to connect with companies across the digital advertising scene. The OMR Festival is one of the most highly anticipated events in the advertising and marketing industry, successfully bringing together top experts from around the world to share insights… Continue reading OMR 2023 Recap: How Ad Tech Experts are Redefining Digital Advertising
A Guide to Programmatic Advertising
Programmatic advertising is a more cost-effective and efficient alternative to legacy digital advertising. Through the use of algorithms and automated systems, digital advertising space is bought and sold in real-time auctions. Ads are delivered on various platforms and devices, such as social networking sites, digital billboards, mobile devices, and other digital channels, to a specific… Continue reading A Guide to Programmatic Advertising